"The total honesty and transparency, the positive outlook on life and her dedication to the industry."

"She is open, honest and real about her life as a young female making it in the world. I feel that she illustrates perfectly how life is exactly what you make it. I also love that she is extremely candid, and rarely embarrassed by it!"

"I just like how real she is. Some influencers on Instagram feel untouchable and unreachable, but Emily feels like a healthy role model who truly cares about her followers by regularly engaging with them and keeping it real!"

"She’s very down to earth and her content is raw and real. I really like the edge Emily has, bit sassy but very boss vibes. She’s also super sweet and always replies to comments in a kind way."

"Her account is one of the only ones on Instagram that I feel I really engage with. She is relatable, honest and authentic. Her content is always interesting and relevant, and she gives advice about a range of areas I’m interested in!"

"Really honest and genuine. Her content is unique and comes across as not “trying too hard”. She is really clever at finding a balance and rhythm on her feed and stories and has a consistent style running through her content."

"Authenticity and transparency."